An Interview With American Design Awards

CAM Design Reveals Their Passion & Ethics



We’re extremely flattered to be a featured design firm within American Design Awards' Spotlight Review. CAM Design was recently interviewed about our sources of inspiration, mission to help businesses succeed through good communications design, and why a trip to the local beanery is always great at loosening up creative block.

NBC Universal at CES 2008

Consumers, Content, Connection – It All Happens Here.
January 2008



For the first time, NBC Universal was a major component at the International Consumer Electronic Show (CES) in Las Vegas, NV. NBC Universal was the first-ever Official Broadcast Partner for CES. The media and entertainment giant positioned its involvement at CES 2008 with the slogan; “Consumers, Content, Connection – It All Happens Here.” The inaugural kick-off presented NBC Universal big and bold with a gorgeous booth complete with live broadcasting stages, blogger station, interactive content and download kiosks. USB key drives from SanDisk were given to attendees enabling them to browse and download their favorite NBC Universal. Talent gracing the booth included NBC Nightly News’ Brian Williams, The Today Show’s Al Roker, Access Hollywood’s Nancy O’Dell and CNBC’s Maria Bartiromo just to name a few.

As part of their CES experience, NBC Universal created a custom website http://nbcuatces.com specifically for the event. The site featured detailed information about NBCU and their booth, as well as up-to-the-minute blog posts about the excitement at CES. NBCU hired CAM Design, a strategic graphic design consultancy, to help in creation of web graphics for the NBCUatCES website to drive traffic to its booth location. CAM worked with NBCU and their internal team to create the main page promo spot and news ticker for this site. Working on an aggressive timeline, NBCU and CAM completed design of the graphics for the NBCUatCES website just before the New Year.

Huge crowds swarmed the NBC Universal booth at CES 2008. According to NBC Universal's blog on the CES site, nearly ten thousand pieces of NBC Universal content were downloaded by attendees. Overall CES was a big success for NBCU and they are already planning on returning in 2009.

About CAM Design
CAM is a graphic design consultancy helping businesses communicate their
aspirations, values and products through meaningful design and strategic marketing communications. We create thoughtful and engaging solutions to inform, inspire your audience and position your brand. Whether it’s in print or on-screen, we craft high quality creative experiences that are timeless and effective. The results will heighten your brand image and bring your message to life. For More Information, visit http://www.designbycam.com.

About NBC Universal
NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.
http://www.nbcuni.com/

CAM Website Wins Silver at 6th Annual Horizon Interactive Awards

CAM Design recognized for prestigious interactive media award



The Horizon Interactive Awards, a leading international interactive media awards competition, announced the 2007 award winners. The sixth annual international competition recognized excellence in interactive media production among multi-media developers worldwide.

CAM Design was recognized for their excellence in interactive media production with a Silver award in the Self Promotion / Company Identity category for their new company website.

Craig Murray, Owner and Creative Director at CAM, said “As a relatively new and small design consultancy, we’re incredibly happy with this distinguished accolade, this competition attracts fantastic entries from all over the world and never seems to neglect the hard work and creativity of smaller studios like ours. CAM Design is thrilled to be a winner in this leading interactive competition.”

The 2007 competition saw nearly 1000 entries from 24 countries around the world including: Australia, Canada, Czech Republic, Columbia, Croatia, Germany, Egypt, Spain, France, Great Britain, Hong Kong, Hungary, Indonesia, Israel, Italy, Malaysia, New Zealand, Singapore, South Africa, Syria, Thailand, Turkey, Taiwan and nearly all 50 of the United States. An international panel of judges, consisting of industry professionals with diverse backgrounds, evaluated 19 different categories ranging from online advertising to video games. The 2007 winning entries showcase the best developed interactive media solutions including web sites, CDs and DVDs, online ads, video and more.

“The 2007 competition was a fantastic display of creativity and effective communication blended with technical excellence,” said Mike Sauce, founder of the Horizon Interactive Awards. “Every year, it is amazing to see how designers and developers continue to innovate new and exciting ways for people to experience products, services, and ideas through interactive media.”

About the Horizon Interactive Awards
In its 6th year, the Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received thousands of entries from 26 different countries and nearly all 50 US States. Each year, those entries are narrowed down to the best of the best to be recognized and promoted on an international stage for their excellence. For more information, visit http://www.horizoninteractiveawards.com

About CAM Design
CAM Design is a small graphic design studio that provides organizations with creative services: identity/branding systems, marketing communication design, Web design/development, illustration and any other form of visual communication. CAM thrives on designing for clients who expect fresh and solid work, and who truly want to make an impact with their marketing initiatives. For More Information, visit
http://www.designbycam.com

AIGA Cincinnati Awards CAM with Design Merit

CAM Design presented with award at the 2007 AIGA Origination Design Show and Competition



On May 24th, AIGA Cincinnati, a chapter of the national AIGA group whose mission is to advance design as a professional craft, strategic tool and vital cultural force, held its 2007 Origination Design Awards Show at The 20th Century Theater in Cincinnati, Ohio.

The evening, sponsored by HOW magazine and many others, opened with keynote speakers; such as Gordon Salchow from University of Cincinnati and Jerry Kathman, President and CEO of LPK. The goal of the competition was to identify and recognize work that truly embraces the process of design and personifies “originality”.



CAM Design was awarded with a design merit for their work on the Scott Stowell lobby graphics that were created for Columbus Society of Communicating Arts. Craig Murray, Owner and Creative Director of CAM Design said, “The entire event was great fun and a pleasure to attend. Winning in this design competition is something we are very happy with. We’re grateful for such an award and really enjoy the atmosphere of this organization and the general design community of Cincinnati.”

About AIGA
AIGA, the professional association for design, is the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice. AIGA sets the national agenda for the role of design in its economic, social, political, cultural and creative contexts. AIGA is the oldest and largest membership association for professionals engaged in the discipline, practice and culture of designing. Founded as the American Institute of Graphic Arts in 1914 as a small, exclusive club, AIGA now represents more than 19,000 designers through national activities and local programs developed by more than 55 chapters and 200 student groups. For More Information, visit http://www.aiga.org/

About CAM Design
CAM Design is a small graphic design studio that provides organizations with creative services: identity/branding systems, marketing communication design, Web design/development, illustration and any other form of visual communication. CAM thrives on designing for clients who expect fresh and solid work, and who truly want to make an impact with their marketing initiatives. For More Information, visit
http://www.designbycam.com

CAM Design Takes Home American Design Awards

Communications design studio places third in multiple categories of competition



CAM Design has been recognized by The American Design Awards 2007 Winter Semi Annual Design Contest for outstanding corporate identity, self-promotion and invitation work. The design firm took home three awards, all for third place, in three unique categories.

The American Design Awards Semi Annual Design Contest recognizes individual graphic and web designers, design professionals and companies that value the art of visual communications in business. The contest is held in February and August of each year, offering twenty various categories for designers and firms to compete in. Overall, sixty accolades were awarded to nearly 1,250 design entries.

The winning CAM work includes the St. John Dublin Lutheran Church corporate identity, 2006 self promotion CAM Christmas card and Invitation design for Adrienne Kealley. Craig Murray, Owner and Creative Director of CAM Design, responded to the studio’s achievements by saying, “Placing in three separate categories is something we’re very excited about. It’s a huge honor to be a part of this great competition and know that our work is being recognized on a larger scale within the industry.”

About CAM Design
CAM Design is a small graphic design studio that provides organizations with creative services: identity/branding systems, marketing communication design, Web design/development, illustration and any other form of visual communication. CAM thrives on designing for clients who expect fresh and solid work, and who truly want to make an impact with their marketing initiatives. For More Information, visit
http://www.designbycam.com

Recent CAM work being published

Upcoming book will feature brand work by design studio

CAM Design's work will be featured in Début Publications' upcoming annual Branded, which is scheduled for release in summer 2007. Branded will highlight the very best of contemporary branding design from around the world and showcase the work of 130 firms. Typesetting for the book will be done by the great HamburgerFont Type Foundry. The publication will be an extensive collection of work reflecting diverse approaches, influences and industries.

We are not clear on the specifics of what will be featured, as we submitted several different sets of client work. Look for more details as we get closer to the publication date.

Arch City Simplicity

Recent Work

Deanna Kuhlmann-Leavitt may very well be one of the most humble and talented designers I have ever met. From her start at Morava & Oliver to her transition as founder of Kuhlmann-Leavitt, Inc. (KLI) in St. Louis., Deanna has an excellent sense of typographic perfection, simplistic style in all work she is a part of, and a genuine personality to top it all. She has carried her skill sets to new and exciting applications in environmental design for Formica Corporation, designed award-winning identities for Contemporary Art Museum St. Louis, and created amazing Annual Reports for Ameristar Casinos and Arch Coal, Inc.

Recently, Deanna came to Columbus to speak at the Columbus Society of Communicating Arts January event. Columbus Society of Communicating Arts (CSCA) is a Columbus based professional organization for communicators in advertising and marketing. We were privileged to design the lobby graphics for this great evening of inspiration. Below are a few shots of the graphic displays that were present in the lobby area where cocktails were enjoyed prior to Deanna speaking (see images below).





The final designs formulated information about Deanna and KLI using abstracted arch and geometric structures. Three separate panels showcase
the speakers biography, organizational schedule for remaining year and the evening event details.