Porsche I Can
The impossible becomes possible
To support its brand promise of impeccable craftsmanship and rich heritage in the racing and luxury car sector, Porsche is helping potential buyers feel what it's like to own and drive their cars. The company has released a fantastic digital experience that literally puts their lineup in your world. The site is complete with beautiful videos and engaging copy. And, there is a 'Picture It' tool that can drop in one of their cars into any photo you upload.
The entire site is well done and the 'Picture It' tool is a very simple and fun way for users to contextualize their decision in a personal way. However, the sharing of this seems to be a little outdated with email-only capabilities. Maybe this was intentional as the research could have shown their audience only shares via email attachments (just seems out of sync with no incorporation to share via social networks). Regardless, take a poke around. This one is pretty fun.
To support its brand promise of impeccable craftsmanship and rich heritage in the racing and luxury car sector, Porsche is helping potential buyers feel what it's like to own and drive their cars. The company has released a fantastic digital experience that literally puts their lineup in your world. The site is complete with beautiful videos and engaging copy. And, there is a 'Picture It' tool that can drop in one of their cars into any photo you upload.
The entire site is well done and the 'Picture It' tool is a very simple and fun way for users to contextualize their decision in a personal way. However, the sharing of this seems to be a little outdated with email-only capabilities. Maybe this was intentional as the research could have shown their audience only shares via email attachments (just seems out of sync with no incorporation to share via social networks). Regardless, take a poke around. This one is pretty fun.
Labels: Brand, Marketing, Strategy
This entry was posted by cam, on
7/21/2009.
