Eternal Moonwalk

A tribute to MJ



This is a great tribute to the King of Pop. I came across this and just had to share because it's such a super-fun idea. Check it out!

Summer Micro-site bummer

Pointer Footwear's Summer campaign not cutting it



The brand launched a digital campaign taking the form of a kaleidoscope (I guess to show the fun flair this brand portrays). I'll quickly say that this left me scratching my head a little. The micro-site isn't tied to any e-commerce platform and is purely visual fluff. Not only was I passively looking at this, but had I been interested in a pair of shoes–I couldn't even purchase there and then.

Directionally speaking I love the kaleidoscope style idea. However, the whole thing just feels a little too dry to me and left me wanting more. I really feel the brand here has done more harm than good. Pointer Footwear is known to have a passionate fashion following in their niche and I simply think this does nothing for it's fans (except maybe tick them off).

Uniqlo: Tokyo Fashion Map Online

Really strong visuals for the flavor du jour of this retail brand.

Check out this site. It's a really fun idea that exudes the Uniqlo brand well.

VITAMINWATER10

Popup brand experience in NYC

I came across this awesome new retail experience for Glacéau's Vitaminwater brand and their new campaign touting 10 calories per serving. Beautiful stuff! Love the site and experience they are creating online as well.







(via brandon blog)

Apple: One Billion

Fun online ad celebrates success

This great. Check it out.