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H&M Lets You Swap Styles

Microsite helps sell new Spring collection

The retailer as just launched a great new experience to preview its Spring fashion collection. Not only is the site visually intriguing (reminiscent of a catwalk which is fun), it's also strategically smart too! The mircrosite integrates with the growing brand's Facebook page (with an impressive 1,000,000 + fans) and allows every outfit to be commented on by its passionate followers. Even the animation that occurs when you swap outfits on the models is great (the clothes sort of disintegrate.) And, the slick feature to try on the clothing to a virtual YOU is very cool too (complete with the ability to upload a photo of your face to make it more accurate.)

Check out the site here!

(via adverblog)

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