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Skittles Taps The OPEN Web

Candy has flavorful social network tie-ins with new Website



I just saw this new site for Skittles brand candy. It's an interesting concept and a great example of true embrace of the OPEN Web. I love how the brand has taken part of what others have been/are saying about the product and tied that into a small branded model here. It's apparent that the company really understands what 'brand' means and they have done a wonderful job at putting those dialogues together to help market their story.

ADDED: @bmorrissey has posted some great thoughts on the deeper strategies possibly at play here. I suggest you check it out! His comments on what this means for CPGs is spot on – brands pay attention!

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