Brand Appeal: Plug Into The Smart Grid

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Thoughts on advertising, branding, design, and technology.

Plug Into The Smart Grid

GE's New Campaign is a Beaut

Not sure where to begin with this – it's so well done. GE released this new campaign and it's chock-full of beauty. The art direction of the website is especially gorgeous and its got rich VO talent, beautiful 3D rendering, and the AWESOME Augmented reality feature integration.