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Miller Believes in Brevity

High Life does it honestly and concisely this upcoming Super Bowl.

Last year around this time we saw Miller run their timely ad following the permeated Bud Light commercial broadcast during Super Bowl breaks. This year, we can probably expect further efforts from Bud Light during game time, but it appears we can also bank on Miller to lead things in a new direction. That direction being a shorter and wittier punch to competitors like Budweiser with truth and good old common sense.

Miller High Life will continue its humorous campaign from years past with one simple premise in mind: keep it brief and keep it sensible. The spots are available online at 1secondad.com and they will soon air during game day. I have personally been a fan of this wonderful campaign since the debut and it will always be one of my personal favs. Here's to common sense – cheers!

(via contaigious)

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