Stella's Holiday Heritage
This microsite for Stella Artois is really well done. Apparently, the beer was originally brewed as a seasonal selection and this site is an exceptional illustration of this story. The story unveils how the beer became named and the contrast it's inception brought to the darker beers typical hundreds of years ago.
Paying homage to its meaning, the brand allows visitors to craft their own paper ornaments by downloading templates they can print-off. In addition, you can also send friends a star greeting for getting together to enjoy this choice draft at a destination of your choosing.
(via adfreak)
Labels: Advertising, Brand, Marketing, Strategy