Brand Appeal: Happiness, Time, and Resourcefulness

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Thoughts on advertising, branding, design, and technology.

Happiness, Time, and Resourcefulness

A great read by VideoEgg's CMO on the missing pieces of online advertising today.

Great points are made within the article pertaining to open-ended conversation, measurement beyond clicks, and the fact that entertainment (regardless of what your selling) always wins.

(via iMedia)

Labels: Advertising, Brand, Marketing, Strategy