<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/platform.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d1135964522602465118\x26blogName\x3dBrand+Appeal\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dSILVER\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttps://brandappeal.blogspot.com/search\x26blogLocale\x3den_US\x26v\x3d2\x26homepageUrl\x3dhttp://brandappeal.blogspot.com/\x26vt\x3d-4332764643844285550', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>

Thoughts on advertising, branding, design, and technology.

« Home | Next » | Next » | Next » | Next » | Next » | Next » | Next » | Next » | Next » | Next »

Interactive YouTube

Choose Your Path



Remember those old Choose Your Own Adventure books you read as a kid? We'll, the same idea is here but in a modern-day context. Introducing SMP Films "Choose Your Path." It's an interactive version of the YouTube platform that allows the viewer to choose the movie ending.



The brand possibilities are endless for leveraging this platform for commercial applications. This is a great idea and a familiar scenario for users. Bringing together common interaction one might experience with a DVD menu and empowering viewership through the social Web can only suggest this model will sky rocket in popularity. Keep an eye on this one!

(via adverblog)

Labels: ,