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Difficult Is Worth Doing

As most people know, anything worth doing isn't easy. Otherwise, everyone would be doing it. That's exactly the point Honda is driving with the campaign philosophy "Difficult Is Worth Doing."




As part of this initiative, Honda successfully attempted to do a formation jump live during the last ad break in Come Dine With Me in the UK. The ad was to hero and highlight Honda's ingenuity and passion for doing extraordinary things. All documented on the campaign blog here. The parachutists successfully spelled out Honda as they fell toward the earth in a magnificent display



All work built up to produce the final ad dubbed "Jump" and is superbly crafted. Check out the videos to see it all in action. WOW! Well done guys.



(via difficultisworthdoing.com)

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