<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/platform.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar/1135964522602465118?origin\x3dhttp://brandappeal.blogspot.com', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>

Thoughts on advertising, branding, design, and technology.

« Home | Next » | Next » | Next » | Next » | Next » | Next » | Next » | Next » | Next » | Next »

Whitelines

Communicating On A Grid



Although this isn't directly related to advertising or marketing, I can see this being incredibly useful for graphic design professionals or anyone creative out there. Plus, it's just plain cool!

Allow me to introduce Whitelines. Whitelines is a great new product that is aimed at helping people communicate their ideas better. It's available in a variety of gorgeous binds to purchase from. As a professional communicator, I can appreciate the help a product like Whitelines provides since I'm often creating my own grids to design through. Instead, Whitelines makes things easier and cleaner for liberation of thinking with pre-made and clean grid foundations.

Designer Olof Hansson created this great product after wrestling with the problems he had photocopying his sketches. The issues were with standard grid-based papers intruding upon the contents of the sketches and scribblings. Hansson's solution of Whitelines is a defining idea of “non-conflict” lines in a negative space. The design solution supports the sketching, rather than interfering with it. Brilliant!

Labels: