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IKEA Rooms

One of the Coolest Promos We've Seen

Just came across an absolutely phenomenal online promo site for IKEA. The site is so wonderfully done and I'm not quite sure where to begin in praise for this tasty little morsel. The promo serves as a lead-in to details on the various products IKEA provides in making your space comfortable and quiet.

The concept of life, and all associated craziness, picks visitors up and gently drifts them into several different "quiet spaces" they too can have with a room furnished by IKEA. Among many other things, the idea is great because it quickly gets to the heart of the Ad with fast-paced and quick-cut footage. Also, the ability to shift from different perspectives really provides immersion into the scenes.

Awesome overall art direction!

(via adverblog)

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