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NBC Universal at CES 2008

Consumers, Content, Connection – It All Happens Here.
January 2008

For the first time, NBC Universal was a major component at the International Consumer Electronic Show (CES) in Las Vegas, NV. NBC Universal was the first-ever Official Broadcast Partner for CES. The media and entertainment giant positioned its involvement at CES 2008 with the slogan; “Consumers, Content, Connection – It All Happens Here.” The inaugural kick-off presented NBC Universal big and bold with a gorgeous booth complete with live broadcasting stages, blogger station, interactive content and download kiosks. USB key drives from SanDisk were given to attendees enabling them to browse and download their favorite NBC Universal. Talent gracing the booth included NBC Nightly News’ Brian Williams, The Today Show’s Al Roker, Access Hollywood’s Nancy O’Dell and CNBC’s Maria Bartiromo just to name a few.

As part of their CES experience, NBC Universal created a custom website http://nbcuatces.com specifically for the event. The site featured detailed information about NBCU and their booth, as well as up-to-the-minute blog posts about the excitement at CES. NBCU hired CAM Design, a strategic graphic design consultancy, to help in creation of web graphics for the NBCUatCES website to drive traffic to its booth location. CAM worked with NBCU and their internal team to create the main page promo spot and news ticker for this site. Working on an aggressive timeline, NBCU and CAM completed design of the graphics for the NBCUatCES website just before the New Year.

Huge crowds swarmed the NBC Universal booth at CES 2008. According to NBC Universal's blog on the CES site, nearly ten thousand pieces of NBC Universal content were downloaded by attendees. Overall CES was a big success for NBCU and they are already planning on returning in 2009.

About CAM Design
CAM is a graphic design consultancy helping businesses communicate their
aspirations, values and products through meaningful design and strategic marketing communications. We create thoughtful and engaging solutions to inform, inspire your audience and position your brand. Whether it’s in print or on-screen, we craft high quality creative experiences that are timeless and effective. The results will heighten your brand image and bring your message to life. For More Information, visit http://www.designbycam.com.

About NBC Universal
NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

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