Brand Appeal: Energizer

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Thoughts on advertising, branding, design, and technology.

Energizer

"Scary things happen in the dark"

Apparently there have been a significant number of power outages in South Africa. To combat (and capitalize) on the scenario, Energizer has released some pretty good ads for it's ER Lamp that turns on in the event of power loss.

(via aotw)

Labels: Advertising, Brand, Marketing