Brand Appeal: Harvey Nichols Does Viral Right

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Harvey Nichols Does Viral Right

Fashionable Food

Some may find it offensive, others brilliant. Regardless, this spot does what all great virals should - it provokes talk and is doing so on blogs across the world. This Harvey Nichols (HN) ad has even been shortlisted at the Eurobest Awards.

The concept is spot on with the HN brand and the company did a wonderful job with the help of agency DDB London. It's supposedly backstage footage from their Foodmarket AW07 catwalk show. Who said food couldn't be fashionable? Great stuff!

(via HN & adverblog)

Labels: Advertising, Brand, Marketing