Brand Appeal: Reinventing Bank Marketing

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Thoughts on advertising, branding, design, and technology.

Reinventing Bank Marketing

Jyske Bank Does It Different

Jyske Bank of Denmark does an extraordinary job of defining the bank experience for it's customers. Within a year, the bank has doubled it's customer base and quite possibly reinvented the way banking should be presented.

From redesigned retail fronts, to financial product packaging educating clientele, this brand overhaul is one to commend. Check out this video for a brief on what exactly was done and why.

Labels: Brand, Design, Marketing, Strategy