Cleaning Up Guerilla's Bad Rep
Moving dirt for maximum exposure
Street Advertising Services (SAS) has cashed in a a creative and eco-friendly method to literally bring a brand's message to the streets. The initial idea was brought on by the founder wanting to economically and legally get adverts out about for his other businesses. Now global brands and local business are utilizing the medium that surely changes the perception of street ads and guerrilla marketing. This concept has the potential to knock-out the bad rep guerrilla marketing has left with city officials in the past - all the while bringing new creative outlets for brands to communicate in a way that does not harm the environment or violate the law.
SAS employs street crews late at night with pre-made stencils that are placed over the area and blasted with high pressure water and steam.
(via sas)
Street Advertising Services (SAS) has cashed in a a creative and eco-friendly method to literally bring a brand's message to the streets. The initial idea was brought on by the founder wanting to economically and legally get adverts out about for his other businesses. Now global brands and local business are utilizing the medium that surely changes the perception of street ads and guerrilla marketing. This concept has the potential to knock-out the bad rep guerrilla marketing has left with city officials in the past - all the while bringing new creative outlets for brands to communicate in a way that does not harm the environment or violate the law.
SAS employs street crews late at night with pre-made stencils that are placed over the area and blasted with high pressure water and steam.
(via sas)
Labels: Advertising, Brand, Marketing
This entry was posted by cam, on
10/25/2007.
