Facebook Makes Advertisers Happy
New and Improved Ad Model
Facebook has been needing to improve upon its advertising model since the business originally launched. Until now, the social network has relied only on banner ads along the side of it's members pages. Just the other day, Facebook announced a new and improved way for advertisers to better target to customers throughout their site.
Advertisers can create Facebook pages for their brands, build SocialAds that pair display and text advertising with personal recommendations, and access data about how Facebook members use their products. What is unique about this new ad model is that Facebook is providing opportunity for advertisers to really have to work and gain appreciation of the network in order to reach more with their ads. For large brands with the money to invest, this is a tremendous new way to better channel online ad dollars to highly targeted audiences.
You can learn more about how the system works here.
Facebook has been needing to improve upon its advertising model since the business originally launched. Until now, the social network has relied only on banner ads along the side of it's members pages. Just the other day, Facebook announced a new and improved way for advertisers to better target to customers throughout their site.
Advertisers can create Facebook pages for their brands, build SocialAds that pair display and text advertising with personal recommendations, and access data about how Facebook members use their products. What is unique about this new ad model is that Facebook is providing opportunity for advertisers to really have to work and gain appreciation of the network in order to reach more with their ads. For large brands with the money to invest, this is a tremendous new way to better channel online ad dollars to highly targeted audiences.
You can learn more about how the system works here.
Labels: Advertising, Brand, Marketing
This entry was posted by cam, on
11/08/2007.
