Outdoor Advertising - Larger Than Ever
Old format expanded to reach new heights
Ad-Air Group has redone outdoor advertising to reach a captive audience all around the busiest airports. The ads are placed strategically in specific plots of land to gain the attention of seated passengers.
Given the ads gigantic size, passengers aboard the planes are sure to not miss the spots. This is an interesting channel for brands to utilize, especially for the retailers present in arriving airports. Passengers will have promotions fresh in their minds prior to landing to pick up that last minute gift. My only question is how advertisers will begin to measure the effectiveness of these humongous spots.
(via springwise)
Ad-Air Group has redone outdoor advertising to reach a captive audience all around the busiest airports. The ads are placed strategically in specific plots of land to gain the attention of seated passengers.
Given the ads gigantic size, passengers aboard the planes are sure to not miss the spots. This is an interesting channel for brands to utilize, especially for the retailers present in arriving airports. Passengers will have promotions fresh in their minds prior to landing to pick up that last minute gift. My only question is how advertisers will begin to measure the effectiveness of these humongous spots.
(via springwise)
Labels: Advertising, Brand, Marketing
This entry was posted by cam, on
11/08/2007.
