<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/plusone.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d1135964522602465118\x26blogName\x3dBrand+Appeal\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dSILVER\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttps://brandappeal.blogspot.com/search\x26blogLocale\x3den_US\x26v\x3d2\x26homepageUrl\x3dhttp://brandappeal.blogspot.com/\x26vt\x3d-4332764643844285550', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>

Thoughts on advertising, branding, design, and technology.

« Home | Next » | Next » | Next » | Next » | Next » | Next » | Next » | Next » | Next » | Next »

Guinness Ad Is Most Expensive Yet

Most Costly in 80 Years Of Marketing


Forget for a moment that Guinness has spent more on this spot than with any other advertising within it's 80 year tenure in the marketplace. Watch this ad and prepare to be sucked in. This spot is tremendously well-done at a minute and a half duration. This is a cool concept and it could be for mostly any product. However, it just happens to be for Guinness. Though it reminds me of a similar ad for Honda, the similarities end in Guinness's ending with all books forming a giant pint of their beverage. Great advertising with fantastic art direction. It is almost singularly impressive with the labor that must have been involved just to pull this off. Who doesn't love to watch the domino effect, especially when it is of gigantic portions such as this?

(via Guardian)

Labels: , ,