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Apple - Targeted Ads

Mac Vs. PC Ad is Perfectly Placed.



Just came across this and I have loved this campaign since it first launched. Take a look at this creative spot here. Excellent placement for optimum impact. Apple did a fantastic job with this placement and begs the question - why are other brands not being more strategic in their media buys like Apple?

It seems incredibly obvious, but I have personally seen less of this in online advertising than one may assume. Hopefully with better analytics present in strategy and models such as Facebook's recent improvement, online advertising will become more relevant to it's audiences sooner rather than later.

(via adgoodness)

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