Gen Y Wants M-Commerce Now
Retailers Missing Huge Opportunities
Interesting and brief article here on how Gen Y moves at the speed of light and expects retailers to do the same. However, major retail brands are missing out on big opportunities and falling short when it comes to these "digital millennials" accessing inventory and purchasing favorite products via their mobile phones. Nordstrom and Macy’s are just a few of the major retailers without their entire inventory accessible to mobile searchers.
Huge possibilities are being lost as this generation speeds on. This article suggests these teens are more likely to opt in for promotions and other advertising around mobile search and social networking. Will the big brands get their act together, and quickly?
(via moconews)
Interesting and brief article here on how Gen Y moves at the speed of light and expects retailers to do the same. However, major retail brands are missing out on big opportunities and falling short when it comes to these "digital millennials" accessing inventory and purchasing favorite products via their mobile phones. Nordstrom and Macy’s are just a few of the major retailers without their entire inventory accessible to mobile searchers.
Huge possibilities are being lost as this generation speeds on. This article suggests these teens are more likely to opt in for promotions and other advertising around mobile search and social networking. Will the big brands get their act together, and quickly?
(via moconews)
Labels: Advertising, Marketing, Strategy
This entry was posted by cam, on
12/20/2007.
