Brand Appeal: Bud's Got One Thing To Say

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Thoughts on advertising, branding, design, and technology.

Bud's Got One Thing To Say

One Word Creative Speaks Volumes

DDB Chicago has done a great job in recent spots for the Bud Light brand utilizing it's "Dude" campaign. In these spots, the power of one word is used to convey several emotions and most certainly does it well. According to Contagious Magazine, the spot has brought more than 11 million views on YouTube, MSN, MySpace, Break and BudLight.com

Second spot and many others are available here to watch:
http://www.budlight.com/index.html

(via contagious)

Labels: Advertising, Brand, Marketing