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Historic Mark Maker

Steven Heller On Wilhelm Deffke

J.A. Henkels

Interesting write-up on a significant individual that had prolific influence on the art and science of modern corporate logos. This post reveals the work and historic background of Wilhelm F. Deffke. Deffke, rarely noted in design history, was the creator of Zwilling J. A. Henckels AG mark among many others.

This post is great! It's an excellent look at Deffke and how his perspectives created and still maintain their stature today in corporate trade mark design. It is especially noted that Deffke was a precisionist. Deffke believed that a marking without unnecessary decor clearly strikes a chord with communications to the public and undeniably becomes the strongest tool for business to leverage.

(via Design Observer)

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