<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/platform.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d1135964522602465118\x26blogName\x3dBrand+Appeal\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dSILVER\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttps://brandappeal.blogspot.com/search\x26blogLocale\x3den_US\x26v\x3d2\x26homepageUrl\x3dhttp://brandappeal.blogspot.com/\x26vt\x3d-4332764643844285550', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe", messageHandlersFilter: gapi.iframes.CROSS_ORIGIN_IFRAMES_FILTER, messageHandlers: { 'blogger-ping': function() {} } }); } }); </script>

Thoughts on advertising, branding, design, and technology.

« Home | Next » | Next » | Next » | Next » | Next » | Next » | Next » | Next » | Next » | Next »

Interactive Fan

Sydney FC engages public



Apparently football finals are taking place in Australia. This clever idea is getting passer-bys excited and bringing to life various emotions Sydney FC fans exhibit.

Not only is this inventive and complete with a "real life" person. The concept really lends itself to interaction. The same underlying fascination from the public appears when they pass a mime in an open square – individuals are drawn to the event and want to watch. People respond to human arrangement that's oddly separated from crowds. This specific idea brings further exploration with interaction and immediate response (surely leaving a solid remembrance.) Great work!

(via adverblog)

Labels: ,