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LAMATO Network

The real social, social network

This brilliant campaign was just released by Tribal DDB, Toronto for Mott’s Clamato brand. What I love about this most is the parody on our social Web as it stands today. Although I'm obviously a huge believer of our social existence on the internet, this work really resonates with me (and I'm sure a lot of other people) because it brings the human-side of things back into focus. The one gripe you hear about the social Web (mainly from the 30 something audience) is the lack of actual interaction with people in real life.

LAMATO Network captures this thought with funny and relevant spots that drive viewers to the website for more information and encouragement to get out there. and truly be social. Coodos!

(via adgoodness)

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