Brand Appeal: Creativity is Center Stage

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Thoughts on advertising, branding, design, and technology.

Creativity is Center Stage

Promoters should take note of Red Bull's Competition

The ladies at Yabia put a great post out on Red Bull's Get it on record competition. They point out perfectly how the brand promoted itself and its participants righteously. I won't go into reiterating their spot-on analysis, but I do want to acknowledge the critical matter of Red Bull being the gateway for creativity vs. the scheming hero of the show. Well done.