So Much China, But So Little Choice.
Brides.com & Bloomingdale's Help Set the Table
Brides.com released a new tool for brides to-be on it's website. The utility helps couples select from a collection of dinnerware to add to their registry with Bloomingdale's.
The concept is strong and it's certainly a smart partnership that will probably do well. Speaking from my personal experience; when I was planning my wedding a few years ago with my wife, this was a tough challenge for us to put together, and visualizing everything as a unit was difficult to achieve (without laying out our picks across the floor at Bed Bath & Beyond.)
However, It seems to me that further opportunities to sell congruent products are missed here. What if instead it became an entire kitchen and entertainment idea-generator? You gotta serve up food to place on that china, right? Then lets suggest some beautiful cookware to make that meal. Desert and coffee after the main course? You bet! Recommend an awesome baking set or new mixer. And, bring the context of these objects into the couples environments. Help them to picture these things in their life. Start up their imaginations a little more. Sherwin-Williams did something along the same lines with their 'Color Visualizer.'
I think this genuinely fulfills a need, don't get me wrong. I'm simply saying that some or all the things mentioned above could make this effort even more appealing to brides. Anyone else have thoughts on this?
Brides.com released a new tool for brides to-be on it's website. The utility helps couples select from a collection of dinnerware to add to their registry with Bloomingdale's.
The concept is strong and it's certainly a smart partnership that will probably do well. Speaking from my personal experience; when I was planning my wedding a few years ago with my wife, this was a tough challenge for us to put together, and visualizing everything as a unit was difficult to achieve (without laying out our picks across the floor at Bed Bath & Beyond.)
However, It seems to me that further opportunities to sell congruent products are missed here. What if instead it became an entire kitchen and entertainment idea-generator? You gotta serve up food to place on that china, right? Then lets suggest some beautiful cookware to make that meal. Desert and coffee after the main course? You bet! Recommend an awesome baking set or new mixer. And, bring the context of these objects into the couples environments. Help them to picture these things in their life. Start up their imaginations a little more. Sherwin-Williams did something along the same lines with their 'Color Visualizer.'
I think this genuinely fulfills a need, don't get me wrong. I'm simply saying that some or all the things mentioned above could make this effort even more appealing to brides. Anyone else have thoughts on this?
Labels: Brand, Marketing, Strategy
This entry was posted by cam, on
2/16/2009.
