Brand Appeal: Tone Skin Care: M.I.R.R.O.R.S.

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Thoughts on advertising, branding, design, and technology.

Tone Skin Care: M.I.R.R.O.R.S.

Virtual mirror that talks back

Energy BBDO did a nice job with this piece for Tone Skin Care. Visit the micro site now and experience this one. Truly fun stuff!

The site's key feature "M.I.R.R.O.R.S" talks back to you. After uploading a self-portrait photo, the mirror asks how you feel and a funny, confident version of yourself responds. The brand engages the site visitor and uses this technology and interaction to push it's concept of "fabulous you" further.

(via ads of the world)

Labels: Brand, Marketing, Strategy