Brand Appeal: Honda Turns To Culture

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Honda Turns To Culture

Car manufacturer Launches Ezine

Honda UK is mixing things up in an exciting way. The brand has created an interactive Ezine called "Dream" spotlighting art, architecture and other goodies that call to its recent lineup of products.

The Ezine is beautifully done. A very attractive and intuitive user interface allows readers to page-through the publication. Interesting info bits and other media, such as video engage the browser every step of the way.