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MICA Launches New Identity

The Maryland Institute College of Art recently launched this new and flawless identity for the institution. Design was done by the wonderful Abbott Miller at Pentagram.

New Mark:

Old Mark:

Goals for the new identity are to express a better and more cohesive graphic signature for the school. The identity design focuses on an acronym-based structure to steadily change the name of the institute. Not only is the acronym catchy and simple, but careful attention has been made in the typographic selections used in the design. Both slab and sans serif type recall and inspire from old and new architecture found on campus.

I'm really loving the way this new mark is executed across school materials, street banners and vehicle wraps. The design works nicely in these applications and I can see lots of opportunities for expansion into further media.

(via Pentagram)

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