Brand Appeal: New York City Tourism

<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener("load", function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <iframe src="http://www.blogger.com/navbar.g?targetBlogID=1135964522602465118&blogName=Brand+Appeal&publishMode=PUBLISH_MODE_BLOGSPOT&navbarType=SILVER&layoutType=CLASSIC&searchRoot=http%3A%2F%2Fbrandappeal.blogspot.com%2Fsearch&blogLocale=en_US&homepageUrl=http%3A%2F%2Fbrandappeal.blogspot.com%2F" marginwidth="0" marginheight="0" scrolling="no" frameborder="0" height="30px" width="100%" id="navbar-iframe" allowtransparency="true" title="Blogger Navigation and Search"></iframe> <div></div>

Thoughts on advertising, branding, design, and technology.

New York City Tourism

New ads hype "More"

New York City Tourism released new advertisements
that clearly communicate to travelers.

I'm not that informed on the initiative as a whole. However, I'm really loving the way these all work. The simple use of iconography with the familiar destination labeling is a very nice approach. Hats off to agency Bartle Bogle Hegarty NY on this one.