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New Zealand Travel Cafe

Cafe bar adds to tourism brand's influence

New Zealand has increasingly been marketing its country to key audiences
including Australia, the U.K. and the U.S. Thanks to the aggressive efforts of Tourism New Zealand, the country has perhaps established one of the most successful tourism brands in the world – 100% Pure New Zealand. They are continuing to influence travel goers accross the world to make arrangements now and visit tommorow (just look at the many TV spots they have put out).

In fact, recently, the organization opened a travel cafe in Tokyo's Roppongi district with Air New Zealand sponsorship. Featuring authentic casual New Zealand cusine, this storefront also includes travel collateral for browsing and a small gift shop selling New Zealand products. Could this be a trend we might expect other brands to aspire to?

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