Brand Appeal: TIME Magazine updates look

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Thoughts on advertising, branding, design, and technology.

TIME Magazine updates look

New layout to appeal to more readers and display information for easier reading

The redesign, taken on with the help of Pentagram, structures information into 4 key parts: Briefing, The Well, Ideas and Arts. New bold headlines are presented in a retro 70's era style and the redesign will feature shorter news trinkets that direct readers to Web sites for further info.

Labels: Brand, Marketing, Strategy, Typography