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Coke - L'Oreal Health Beverage

Partnership between Coca-Cola and L'Oreal takes shape



New tea-based, ready to drink beverage targets active, influential, image-conscious women over the age of 25 who embrace health and wellness. Called LumaƩ, which is still in the early stages of development, the new beverage brand is expected to contain ingredients that will help women care for their skin.

Not a completely new concept for the market, at least not in the USA. Although
Borba Skin Balance waters has already cemented itself in Sephora stores as of 2005, no other similar product exists on the US market currently. This will allow for a nice competitive shelf to be established and evaluated against for both brands. Coke did launch several entries overseas in Japan including Love Body, which it claims not only burns calories, but contains an ingredient rumored to increase bust size (via BrandWeek).

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