Teens Talk About Brands
Brands are social currency for Gen Y
According to a recent study - teens have 145 conversations a week about brands. The Keller Fay Group surveyed 2,046 teens ages 13-17 and found out that teens utilize what is most common in pop culture for dialogue in conversations with there friends twice as much as adults do.
Brands are increasingly a large portion of todays pop culture. From iPods to Nintendo Wii, teens are conversing about big name products and labels. The article touches on the social content teens are placed within as opposed to adults who may be bogged down and busy with responsibilities of work. Great article with some interesting information.
(via BrandWeek)
According to a recent study - teens have 145 conversations a week about brands. The Keller Fay Group surveyed 2,046 teens ages 13-17 and found out that teens utilize what is most common in pop culture for dialogue in conversations with there friends twice as much as adults do.
Brands are increasingly a large portion of todays pop culture. From iPods to Nintendo Wii, teens are conversing about big name products and labels. The article touches on the social content teens are placed within as opposed to adults who may be bogged down and busy with responsibilities of work. Great article with some interesting information.
(via BrandWeek)
Labels: Brand, Marketing, Strategy
This entry was posted by cam, on
8/06/2007.
