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TANKBOOKS

'Tales to take your breath away'


In the light of the recent UK ban on smoking in public spaces that came into effect on July 1st, creative company Tank has repackaged classic literature using clever design, marketing. The books replicate packs of cigarettes and will probably be sold in old cigarette vending machines eventually. Options range form Kipling to Hemingway and are a innovative way to profit from the recent ban without a doubt.

(images via Tank) (via springwise)

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