Brand Appeal: Absolut New Orleans

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Thoughts on advertising, branding, design, and technology.

Absolut New Orleans

The flavor of inspiration

Special flavors unique and limited in production are available form the long time vodka brand favorite.
The limited edition Absolut New Orleans is a fruity mango vodka with a spicy black pepper kick. 100% of the profits from this product are donated to various Gulf Region charities.

This is an innovative and great way to build charity for the city (and could be for any cause or need). Hats-off to the group responsible for this idea. I really see this spawning over to other marketing opportunities in the near future.

(via notcot)

Labels: Advertising, Brand, Marketing, Strategy