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Social media ads are improving

Testing targeted advertising



MySpace is testing ads to better target Web viewers on it's social network. The company is experimenting with typical interest categories such as lifestyle, beauty, health etc. However, MySpace is taking the usual categories of viewers interest and breaking them down even further to drive revenue in advertising. The hopes are to pinpoint niche consumers who may be fashion enthusiasts with ads promoting makeup or other components of the parent category.

This is a mandatory approach and I'm glad to see the subjects are broken down so thoroughly. My experience in working a few of these campaigns run exclusively on MySpace leads me to believe that this will ultimately provide better conversion metrics for advertisers than before.

(via the utility belt)

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