Anything and Whatever
Beverage brand brings element of surprise to shelves
A new product by Out of the Box beverage company is launched with an intriguing teaser campaign. The product they are marketing is Anything and Whatever. This new beverage could be a continued trend in the industry and soon be adopted by brand giants like Coke and Pepsi. The new beverages by Out of the Box are a total surprise until they are sipped by consumers. Flavors range from "Cloudy Lemon" to regular "Cola" for the fizzy drink, Anything. Those who crack open a Whatever drink will enjoy any flavor from "Peach Tea" to "Chrysanthemum Tea" with its non-carbonated base.
This teaser campaign was started in early May and touched all major media channels. Take a look at the TV spot below and you will see the concept in an aggravated spectacle as two guys try to communicate their desire for the new beverage brands in a convenience store.
Outdoor ads were placed among city bus stops; some were even taken down later due to health hazards.
The Web hosted a flirty teaser site telling visitors they could have Anything and Whatever they wanted.
And eventually the full site went live to showcase both products and brand attributes in a nice interactive presentation.
(via springwise)
A new product by Out of the Box beverage company is launched with an intriguing teaser campaign. The product they are marketing is Anything and Whatever. This new beverage could be a continued trend in the industry and soon be adopted by brand giants like Coke and Pepsi. The new beverages by Out of the Box are a total surprise until they are sipped by consumers. Flavors range from "Cloudy Lemon" to regular "Cola" for the fizzy drink, Anything. Those who crack open a Whatever drink will enjoy any flavor from "Peach Tea" to "Chrysanthemum Tea" with its non-carbonated base.
This teaser campaign was started in early May and touched all major media channels. Take a look at the TV spot below and you will see the concept in an aggravated spectacle as two guys try to communicate their desire for the new beverage brands in a convenience store.
Outdoor ads were placed among city bus stops; some were even taken down later due to health hazards.
The Web hosted a flirty teaser site telling visitors they could have Anything and Whatever they wanted.
And eventually the full site went live to showcase both products and brand attributes in a nice interactive presentation.
(via springwise)
Labels: Advertising, Brand, Marketing, Strategy
This entry was posted by cam, on
5/31/2007.
